Siobhaun.

About Me

Red Bull Illume Image Quest
Agency: zooom Productions GmbH

 Red Bull Illume Image Quest is a photo contest for the world’s greatest adventure and action sports imagery.
The contest was created to discover and honour the unsung heroes in adventure photography, who can win incredible prizes and earn unprecedented levels of exposure. The entire two-year project is comprised of the submissions phase, the judging phase, the awards ceremony, and then the Global Exhibit Tour that takes place once the winners are announced. It’s one of the projects that I’ve worked on which involved a variety of
tasks.

To name a few:
  • Writing, editing and proofreading web stories for redbullillume.com
  • Writing the intro for the Limited-Edition Red Bull Illume Photobook
  • Creating social media captions for @redbullillume
  • Editing the biographies and ‘About the Shot’ info for the top 256 images
  • Writing and editing press releases
  • Updating and writing all the tour stop information for the Exhibit Tour

This all came together in the limited edition photobooks and global photography exhibitions.

Allan Gray Investments
Agency: King James II Copywriters: Siobhaun Hieber, Dave Everson, Jessica Marques, Michael Wilson, Monica Murray, Musa Nhlapo
Art Directors: Jacques Gross, Joshua Johnstone, Tshepi Bojosi
Creative Directors: Dave Everson, Jacques Gross, Michael Wilson
Executive Creative Director: Rob McLennan, Graeme Jenner
Strategist: Lesego Kotane

Allan Gray is Africa's largest privately-owned investment management company focused on generating long-term wealth for investors. Their method for creating wealth is the firm belief that growing your money takes time. They don't believe in get-rich-quick schemes or following the latest trends. The best way to invest your money is to put it away and let it grow.

The following pieces were part of the huge campaign launch for the concept: True Rewards Take Time.


Loeries Awards
🥉 Campaign Bronze in Integrated Campaigns
🥉 Campaign Bronze in OOH - Outdoor Media


Leitz Cine Lenses
Agency: zooom Productions GmbH
Copywriter: Siobhaun Hieber
Art Director: Jessie Lürkens
Leitz made its introduction to the cinema world in 2008 and was an instant success, because it meant cinematographers could finally bring over the unique style of Leica photography into their films. Since then, they have become an industry hero, capturing millions of memorable cinematic moments.

The brand supports and celebrates the people behind the lens, providing the tools they need to bring their imagination to life. These print ads were specifically created for, and published, in the top cinematography magazines to honour the craft of storytelling throughout the years.



Yodobashi Xtreme Delivery
Agency: zooom Productions GmbH


 There’s a store in Japan that sells over 8 million products (and counting). Same-day delivery? That’s old news to Yodobashi. In fact, they practically invented it. They can deliver your order to almost anywhere in Japan in no time.

Almost.

So, we decided to test just how far the Xtreme Delivery people were willing to go to ensure a parcel was delivered.
Whether it’s hanging 700m above ground off the side of a mountain or scaling a skyscraper, it turns out nothing is too extreme for the Xtreme Delivery Team 🤷🏻‍♀️


Mrs H.S.Balls
Agency: King James II
Concept & Copywriting: Siobhaun Hieber
Concept & Art Direction: Lizandri Van de Merwe
CD: Dave Everson, Jacques Gross
ECD: Rob McLennan, Graeme Jenner
Digital Artist: Simon Keeling
Photographer: David Prior

The first thing South African’s miss when travelling abroad is a good old-fashioned home cooked meal. Whether used as an ingredient in the meal or condiment on the side, Mrs Balls has always had its place at the dinner table.

To a homesick South African, a taste of Mrs Balls Chutney is all it takes to give them the comfort of being at home, 
even if it’s for just for a second.

💥️ Featured on Lürzer’s Archive
✨ Shortlist at Loeries Awards
✨ Shortlist at Pendoring Awards
Notre Dame “Baboon”
Shibuya Crossing “Initiation Boys”
Trafalgar Square “Hadeda”

South African Broadcasting Channel
Agency: King James II
Concept & Copywriting: Siobhaun Hieber
Concept & Art Direction: Monica Murray
CD: Dave Everson, Jacques Gross
ECD: Rob McLennan, Graeme Jenner
Production: Mushroom Media

In the 80s and 90s, the day-to-day life of South Africans was very different to what it is now.

There are a lot of nostalgic artefacts we don’t have anymore, yet we still fondly hold in sentimental memory; like the Sony Walkman, a VHS machine, or the GameBoy. When we think of these things, we feel good. Well, that’s nostalgia for you.  

These objects might not exist anymore (R.I.P.) but SABC Encore, the free-to-air retro rerun tv channel, played all the shows from back in the day...  so, you could reminisce all you want.

✨ Shortlist at Loeries Awards


Lowepro
Agency: zooom Productions GmbH
Copywriter: Siobhaun Hieber
Art Director: Nadja Stuppacher, Sarah Hollis


 I don’t think there’s any adventure photographer out there that doesn’t feel an affinity to the outdoors. It’s their playground, their source of inspiration, and often it’s also their office.

The insight for the campaign was pretty simple: You can’t be pro adventure if you’re not pro environment.

We wanted the films to feel authentic, and so we decided that instead of writing their voiceovers and storyboards for them, we provided creative guides and told them to take it and give it their personal touch.
 






Projects: ► Leica Cine 1 ► Leica Watch ► INSTANT36 ► First for Women ► iStore Etcetera